Bagru Print: Cultural Heritage and Innovation in Contemporary Indian Apparel

• Jyoti Verma

  Chhatrapati Shahu Ji Maharaj University

  Author

Bagru printing, a traditional hand-printing technique from Rajasthan, is a rich cultural heritage of Indian textile art. This art not only showcases aesthetic beauty through natural dyes, hand-carved wooden blocks, and traditional motifs, but it also keeps the handicraft tradition alive for generations. Currently, in the field of textile design, Bagru printing has opened new avenues for innovation. Modern designers are presenting this traditional technique on a global stage by incorporating new color combinations, fusion patterns, and sustainable fashion concepts. This analysis explores the historical background, technical process, and cultural significance of Bagru printing, while also demonstrating how innovations in this traditional art are establishing a new identity in contemporary Indian apparel. This study highlights how the traditional Bagru print is enabling the Chhipa community economically, and how it is gaining worldwide fame through fashion brands.

1. Jyoti Verma, Chhatrapati Shahu Ji Maharaj University

   Research Scholar, Department of Fine Arts, Chhatrapati Shahuji Maharaj University, Kanpur

• Bagru Print: Cultural Heritage and Innovation in Contemporary Indian Apparel (Hindi)